Technical SEO is unglamorous and frequently decisive. A site that cannot be crawled efficiently, that serves duplicate URLs, or that takes six seconds to render on mobile is competing with a handicap no amount of content will offset.
The work is diagnostic. We crawl the site as a search engine does, compare that against what is actually indexed, and identify where the two diverge.
Most technical audits produce a long list. We sequence it by impact so the fixes that move rankings happen first.
Deliverables
- Full technical crawl and audit
- Prioritised remediation roadmap
- Core Web Vitals diagnosis
- Structured data implementation
- XML sitemap and robots.txt review
- Log file analysis where available
What we concentrate on.
Crawl and index analysis
What search engines can reach, what they choose to index and why the two differ.
Core Web Vitals
Field and lab performance data, traced to specific causes rather than generic advice.
Structured data
Correct, validated schema for the entities that apply — without spamming markup that does not.
Site architecture
URL structure, internal linking and canonical logic that scales as the site grows.
Common questions
How do I know if I have a technical SEO problem?
The clearest signal is a gap between pages published and pages indexed in Search Console. Others: rankings that will not move despite good content, pages that appear and disappear from results, or traffic that dropped sharply without an obvious cause.
Can you fix the issues or only report them?
Both. We can hand a prioritised specification to your development team, or implement the changes ourselves. Audits that nobody acts on are the most common waste of SEO budget.
Need technical seo?
Tell us what you are working with and what needs to change. We will give you a straight assessment before anyone talks about scope or budget.