Presence with a point.
Social strategy, content production and community management for brands that need social to do a commercial job.
What you get
- Social audit and platform recommendation
- Content strategy and format system
- Monthly content calendar
- Content production (graphics, video, copy)
- Scheduling and publishing
- Community management
Posting is not a strategy
Most social accounts publish consistently and achieve nothing measurable. The content is generic because it is produced to fill a calendar rather than to make a point, and it is spread across five platforms because that felt safer than choosing.
Reach and follower counts then get reported as results, because there is nothing else to report.
Fewer platforms, better work
We would rather run one platform properly than five badly. That means choosing where your audience genuinely is, committing to a format you can sustain, and producing content good enough to earn attention.
Where social supports another channel — driving traffic to a service page, warming an audience for paid campaigns — we make that connection explicit and measure it.
Social media absorbs an enormous amount of time in most businesses and produces very little that can be traced to revenue. The usual cause is that nobody agreed what it was for.
Before producing anything, we establish the job: building recognition in a local market, demonstrating craft to a considered-purchase audience, driving traffic to specific pages, or supporting recruitment. Each of those implies a different platform, format and cadence.
Then we produce work to a standard that justifies the attention it asks for.
Inside a social media marketing engagement.
Platform strategy
A defensible choice of where to invest, based on your audience rather than on habit.
Content production
Photography, video, graphics and copy produced to a consistent standard.
Content systems
Repeatable formats that your team can sustain between production cycles.
Community management
Responses, moderation and conversation handled in your brand voice.
Paid amplification
Budget behind the content that earns it, rather than boosting everything.
Reporting that matters
Reach and engagement as diagnostics; traffic, enquiries and brand search as outcomes.
Everything included
- Social audit and platform recommendation
- Content strategy and format system
- Monthly content calendar
- Content production (graphics, video, copy)
- Scheduling and publishing
- Community management
- Paid social campaigns where appropriate
- Monthly performance reporting
What changes as a result
- A clear reason for every platform you are on
- Content produced to a standard that reflects the business
- Time returned to your team
- Social activity connected to traffic and enquiries
How a social media marketing project runs.
Six stages, each with a defined output and a point where you sign off before we continue.
- 01
Audit
Current accounts, audience, competitors and what has actually performed.
- 02
Strategy
Platform choice, content pillars, formats and cadence agreed against a commercial goal.
- 03
Production
Content created in batches for consistency and efficiency.
- 04
Publish
Scheduled, published and monitored.
- 05
Engage
Active community management rather than broadcast only.
- 06
Review
Monthly review of what earned attention, and reallocation accordingly.
Social Media Marketing across London
Pages written for the areas where social media marketing has a distinct local character. Not every area has one — we publish a page when there is something specific to say about that market.
Social Media Marketing questions, answered straight.
Which platforms should my business be on?
Fewer than you think. For most B2B services in London, LinkedIn plus one visual platform is plenty. For hospitality, retail and anything with a physical premises, Instagram and TikTok generally carry more weight. The wrong answer is all of them, run thinly.
How often should we post?
At a rate you can sustain at a quality worth publishing. Three considered posts a week beats daily filler, and it costs less. Consistency matters more than frequency.
Can social media actually generate leads?
Directly, sometimes — mostly in B2B on LinkedIn and in visual, impulse-friendly categories. More often it works indirectly: people discover you on social, then search for your brand name later. If brand search volume is rising, social is working even when the platform reports few clicks.
Do you handle the photography and video?
Yes. Content production is included, and for most brands it is the part that makes the difference. We usually shoot in batches so the cost per asset stays sensible.
Thinking about social media marketing?
Tell us where you are now and what you need to change. We will tell you honestly whether social media marketing is the right place to start, or whether something else would move the needle first.