Web design, SEO and marketing in Shoreditch
Shoreditch remains one of London's densest concentrations of digital, creative and hospitality businesses, though it has matured well past the startup-loft phase it is still associated with.
- Commercial centres
- Old Street · Curtain Road · Redchurch Street · Hoxton Square · Great Eastern Street
- Well-represented sectors
- Technology and startups · Digital agencies · Design and production · Bars and restaurants · Fashion and retail · Coworking and workspace
The business base in Shoreditch
Part of the Hackney borough, in east london.
Technology companies, digital agencies, design studios and production companies occupy much of the commercial space between Old Street and Brick Lane.
The hospitality economy is correspondingly large — bars, restaurants and hotels built around a business population by day and a leisure crowd at night.
What that means for marketing in Shoreditch
Every competitor here has a good-looking website, so design alone no longer differentiates. What does is clarity — a specific proposition, visible pricing signals and evidence of results, in a market where a lot of businesses describe themselves in near-identical language.
How we help Shoreditch businesses.
Where an area has a genuinely distinct picture for a service, there is a dedicated page for it. Where it does not, the main service page covers it properly — we do not publish a page just to have one.
What we do for businesses in Shoreditch
What working with us looks like.
The same process wherever you are. The local research stage is where the difference shows up.
- 01
Discovery
Your goals, your customers and what the current numbers say about where the work is being lost.
- 02
Local research
Who you are actually competing against locally, and what they are and are not doing well.
- 03
Strategy
A plan covering the site, the search terms worth targeting and the channels worth funding.
- 04
Build
Design and development, or the technical and content work if the site is staying.
- 05
Launch
Tracking verified, search foundations in place, and a monitored go-live.
- 06
Grow
Ongoing optimisation reported against enquiries rather than activity.
Working with businesses in Shoreditch
How does an agency stand out in Shoreditch?
By being narrow. In an area with hundreds of agencies describing themselves in the same terms, the ones that get shortlisted tend to be visibly specialist — a sector, a service, a problem — rather than full service. Generalist positioning is the hardest thing to rank for and the hardest thing to sell.
Do you have an office in Shoreditch?
No. Digetize works with businesses across Greater London, remotely and on site. We would rather say that plainly than imply a local presence we do not have — and listing an address we do not trade from would breach Google's guidelines anyway.
Is it worth targeting Shoreditch specifically?
It depends where your customers actually come from. Every competitor here has a good-looking website, so design alone no longer differentiates. What does is clarity — a specific proposition, visible pricing signals and evidence of results, in a market where a lot of businesses describe themselves in near-identical language.
Nearby areas
Every area we cover
All 32 London boroughs, the City of London, and the districts where the local market is different enough to warrant its own page.
Growing a business in Shoreditch?
Tell us what you are working with and what you want more of. We will give you a straight view on what would work in this market — including if the honest answer is that you do not need us yet.