Insights

Things worth knowing before you spend.

We publish when we have something specific to say, not to a schedule. Fewer articles, each one answering a question clients actually ask.

Local SEO5 min read

What your Google Business Profile actually affects

For most London businesses serving a local area, the profile influences more enquiries than the website does — and it is usually the more neglected of the two.

20 January 2026

Web Design7 min read

Why your website redesign lost your rankings

Traffic drops after a relaunch are almost always caused by the same handful of mistakes — and most of them are preventable in an afternoon of planning.

9 December 2025

Local SEO6 min read

How many location pages does a London business need?

The honest answer is fewer than most agencies will sell you, and the test for whether a page deserves to exist is simpler than you would expect.

4 November 2025

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