PPC Management
Paid search managed against enquiries, not clicks.
Paid search is the fastest route to enquiries and the fastest route to wasting money. The difference is usually account structure and landing page relevance rather than bid strategy.
We rebuild accounts around commercial intent, apply serious negative keyword discipline, and make sure the page someone lands on answers the query they typed.
Then we manage to a target cost per enquiry and report against it honestly, including when the answer is that the market is too expensive for the current offer.
Deliverables
- Account audit and restructure plan
- Keyword and negative keyword research
- Campaign build and ad copy
- Conversion tracking verification
- Landing page recommendations or build
- Weekly optimisation and monthly reporting
What we concentrate on.
Account restructure
Campaign and ad group architecture built around intent, with tight query control.
Negative keyword discipline
Ongoing search term review to stop budget leaking into irrelevant queries.
Landing page match
The page reflects the query — the single biggest lever on conversion rate and quality score.
Target CPA management
Bidding and budget managed to a cost per enquiry you have agreed is viable.
Common questions
Can you take over an existing Google Ads account?
Yes, and you keep ownership of it. We work in your account rather than a reseller account, so if the relationship ends you retain the full history — which is a genuine asset and is worth insisting on with any agency.
How quickly will I see results?
Traffic starts immediately. Reliable performance data takes a few weeks, and meaningful optimisation needs enough conversions to distinguish signal from noise. Expect a month before the account settles into a representative pattern.
Need ppc management?
Tell us what you are working with and what needs to change. We will give you a straight assessment before anyone talks about scope or budget.